Member Engagement Marketing Campaign Manager

Aligned Marketplace is a seed-stage B2B2C employer health benefits company on a mission to increase America’s healthspan.  Aligned Marketplace connects employees and their families to advanced primary care, which has proven 15%cost savings for employers through better care, but is very difficult for employees to access historically.  Advanced primary care companies are fragmented and very specific to certain geographies where as employers are spread out across many geographies.  Aligned has created a national marketplace that consolidates the best advanced primary care players into one network, making it a viable solution to employers. Advanced primary care is also best paid for through a value-based arrangement that ties payments to delivering high quality care at a low cost, but it is difficult for employers to build and manage these arrangements.  Aligned manages these value-based payments for employers, lowering the upfront cost of advanced primary care for employers.

Joining pre-series A, this is a unique opportunity to join a business that has established customers and is going after an incredible mission to improve healthspan for Americans.

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Your responsibilities will include:

• Develop, execute and optimize multi-touch and multi-channel marketing campaigns to drive member brand awareness, acquisition, engagement and advocacy
• Driving end to end campaigns, including developing a deep understanding of members’ attitudes and beliefs, target audience segmentation, content development, campaign execution, measuring campaign performance and developing tactical recommendations for optimization
• Collaborating with cross-functional teams to create compelling marketing collateral that aligns with the brand's value prop, tone and positioning.
• Managing relationships with external agencies, vendors and partners to ensure timely and effective campaign execution.

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Skills we look for

• Proven experience in end-to-end campaign management and marketing automation for a consumer business with a track record of successfully executing marketing campaigns that deliver results.
• Demonstrable portfolio in managing integrated marketing campaigns across channels including email, SMS, direct mail, phone outreach, social, digital retargeting, etc.
• Excellent knowledge of digital marketing and marketing automation tools and techniques, including tools like Customer.io
• Proficiency and experience leveraging data to gain insights, identify segments, measure and optimize campaign performance and deliver results.
• Efficient project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.

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How we work

• We think win-win. We are transparent and assume positive intent. We believe highly engaged team members lead to great product and highly engaged customers, which lead to great investors returns.

• We have a growth mindset. We are continuously learning. We have strong opinions, loosely held. We listen first as a means to understand.

• We keep our commitments. We do what we said we were going to do. We have urgency in pursuing our mission.

• We have a bias towards action and are proactive in moving the industry forward.

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Our cultural attributes

Respect, Hard working, Humble, Ownership

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Work Structure

Role is metro NYC preferred. Ability to be in mid-town NYC regularly for in person collaboration

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Our Benefits

• Competitive pay

• Medical and dental coverage (through an ICHRA allotment)

• 401k

• Equity